Brand kit creation and application across social media, internal materials and print
Client
Plataforma Melhore is a continuous improvement management platform.
Challenge
The brand needed to speak to IT professionals and quality managers and show them what the platform delivers: ease of use and agility in managing continuous improvement. That message had to be consistent across social media, internal materials and print.
Approach
I created the complete brand kit and translated the brand’s objectives into a visual language that is approachable and straightforward. I then applied it across the client’s social media, internal materials and printed pieces. The client’s internal team later brought the same brand kit into the platform itself.
