Brand repositioning for a foreign trade technology company
Client
Logcomex is a SaaS company offering data, analytics and technology for foreign trade.
Challenge
Logcomex needed to be positioned as a technology company in foreign trade, a leading player in a sector that is looking for technology solutions to automate and improve the daily work of data intelligence and decision-making.
Approach
In 2023, I was part of the team responsible for the company’s rebranding, actively involved in every stage of the solution. I helped build the new brand system and applied it across the materials the company uses every day: internal signage, color standards, social media patterns, presentations, internal materials, one-pagers and pitch decks. I also created the internal signage and posters that brought the new direction into the workplace.
Result
The brand was launched at an event with the company’s team, and the launch was a success. Internally, the team adopted the new direction and engaged fully with the new guidelines. The new positioning proved so effective that Logcomex still uses the visual identity and brand direction from this rebranding today, and the brand is now even more strongly associated with technology.
