Brand update after the merger with Pietro Fiorentini
Client
3Di Biogás is a Brazilian engineering company focused on biogas upgrading. After its merger with Pietro Fiorentini, an Italian company and a reference in the sector, it set out to expand its operations in Latin America.
Challenge
With the merger and the goal of expanding across Latin America, the brand had to be updated to communicate the union between the Brazilian company and its Italian partner. That update had to reach every point where the company shows up, from its materials and uniforms to events and the plants themselves.
Approach
I coordinated and executed the brand update, working directly with the team in Italy to align specific branding details so the brand could communicate the merger with the Brazilian company. The work included creating the brand kit, printed materials, uniforms, social media templates for job openings, event booths and banners. It also included brand activations, such as the graphics applied to the company’s plants, which are containers that house the machinery.
