THAÏ EXPRESS
THAÏ EXPRESS
Motion direction for digital ads (YouTube & Meta Ads)
Client
Thai Express is a Canadian restaurant chain specializing in Thai cuisine.
Challenge
The brand needed a series of ad creatives adapted for digital media, specifically YouTube and Meta Ads. Each ad had to run in English and French and fit the formats of both platforms. That meant high volume, tight deadlines and strict visual consistency.
I led motion direction and coordinated a team of four motion designers. I built the initial motion templates that set the animation language for the whole campaign, then oversaw production to keep quality and deadlines on track through final delivery. Each ad was adapted into 34 formats (17 in English and 17 in French). We also produced four 30-second versions featuring the full menu of each offer.