COMEX TECH FORUM 23
COMEX TECH FORUM 23
Event visual identity, motion and on-site media direction
Client
Logcomex is a SaaS company offering data, analytics and technology for foreign trade. Comex Tech Forum was its first event in this format.
Logcomex needed to launch an event for the foreign trade community from scratch. It required a complete visual identity and content for every touchpoint, from online promotion to the event floor, and it had to establish the brand as a reference in the sector.
Challenge
I was responsible for creating the visual identity of the event and applying it across all formats: motion design, social media videos, ads and videos for the LED screens. At the event, I directed the media team to keep the visual experience consistent throughout.
Approach
Result
The event drew an audience of about 1,000 foreign trade professionals. As the first event of its kind for Logcomex, it set the foundation for the brand positioning the company maintains today.
